As digital marketing evolves, agencies are looking for new ways to deliver more services – without stretching their in-house teams. One option that’s becoming more and more popular is to work with an SEO reseller. Such partnerships enable agencies to offer excellent SEO services under their own label by taking advantage of the expertise and resources of a specialist SEO provider.
Yet not all SEO reseller plans are equal. Finding the appropriate one for your agency demands a deep understanding of your needs, the preferences of your clients, and the specifics of available policies. In this article, we’ll take a look at the most important aspects you’ll need to compare when selecting an SEO reseller plan. Let’s dive deeper below.
Understanding SEO Reseller Plans
An SEO reseller program is a set of services that an agency outsources to another party which the agency later on sells to its clients as their own. These white label SEO for agencies include keyword research, on-page optimization, link building, content creation, and reporting. The SEO reseller works behind the scenes and handles all the SEO work. The agency can resell it as if it was completed by them.
Important Things to Look for in SEO Reseller Plans
1. Services Included
The range of services in the plan is the first variable to consider. Some plans include the works—everything from technical audits and content marketing to backlink outreach. Others are more restricted and only handle a small subset of SEO.
Pro Tip: Tailor the scope of services to your clients’ needs. If you work with bigger clients or saturated niches, a full-service plan is usually the more logical option.
2. Pricing Structure
SEO resellers take different pricing and contract service options. Some work on a per-project basis, while others agree to monthly retainers, and some even provide tiered options based on deliverables or performance.
Pro Tip: Ensure the price will keep hefty margins in your pocket and be competitive in your market. Always consider your agency’s overhead, and the ability to scale.
3. White Label Branding
One of the main benefits of outsourcing SEO is white label SEO for agencies. This means the reseller’s reports, dashboards, and communications are branded with your agency’s name and logo.
Pro Tip: Choose an SEO reseller plan that provides brandable options so your client-facing experience remains seamless and professional.
4. Turnaround Times
One of the keys to delivering SEO services is speed and efficiency. Just see how long it takes the reseller to conduct audits host content or make changes.
Pro Tip: Quick turnaround times are nice — but not at the expense of quality. Find a reseller who gets the balance right.
5. Reporting and Transparency
Your customers want to see consistent results and progress over time. A reliable SEO reseller will give you transparent, regular reporting on KPIs such as keyword rankings, traffic, and link growth.
Pro Tip: Look for a white label SEO for agencies that provides real-time reporting or automated monthly updates. Bonus if they’re client-friendly and little editing is needed on your end.
6. Scalability
Your SEO requirements will evolve as your agency scales. You’ll need a partner who can scale with you — from one-off campaigns to mega multi-client projects.
Pro Tip: Consider a reseller plan with the option of scaling with you and volume discounts.
Choosing the Best SEO Reseller Plan for Your Agency
Each agency is unique, so the “best” plan will be the one that fits with your goals and resources. Here are some factors to consider to make an informed decision:
Small Agencies or Startups: Search for cost-effective entry-level plans that offer basic SEO services (on-page optimization and local SEO). Look for plans that have straightforward pricing and few strings attached.
Mid-Sized Agencies: Take on an all-inclusive plan with some additional services such as content creation and link building. Prefer an SEO reseller company that uses advanced reporting tools and provides efficient account management.
Large or Enterprise Agencies: Look for custom SEO reseller plans with full transparency, dedicated account managers, and performance-based pricing. Scalability and advanced analytics are must-haves.
Hire the Best White Label SEO Provider for Your Agency
Need an SEO reseller plan aligned with your agency’s size, client base, and goals? Autus Digital Agency is here to help! We can provide tailored SEO services to meet your agency’s unique requirements. So, don’t wait further. Get in touch with us today.
